E-commerce
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E-commerceD2C Fashion Brand, $8M ARR

Stopping $340k in Annual Fraud for a D2C E-commerce Brand

Identified card-testing attack vector, hardened checkout flow, reduced chargebacks by 91%.

0%
Chargeback reduction
-99%
Card-testing attempts
$25.5k
Monthly fraud savings

The Challenge

Checkout was getting card-tested at 400 attempts per minute during off-peak hours. Stripe was flagging the account. Chargebacks were running $28k/month.

The Solution

Implemented invisible proof-of-work on checkout, added behavioural velocity checks server-side, rate-limited by device fingerprint, integrated Stripe Radar with custom rules tuned to their fraud patterns.

The Results

Card-testing attempts dropped 99% within 48 hours of deploy. Chargebacks fell from $28k/month to under $2.5k/month. Stripe account flag removed.

91%
Chargeback reduction
-99%
Card-testing attempts
$25.5k
Monthly fraud savings

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